Resources
Work out whether loyalty is worth it, before you buy any.
A calculator that runs on your own numbers, and a playbook built on what the research actually shows about why loyalty programmes get abandoned in this part of the world.
How much repeat business are you leaving on the counter?
Four questions, about thirty seconds. Every assumption is shown and every one of them is yours to change.
Run your numbers Playbook · 15 minute readThe Loyalty Playbook
Ninety percent of Australians already belong to a loyalty programme. Only half of them use one. Seven plays for being the card that gets used.
Read the playbookGuides
The practical stuff.
Short, specific, and written for someone who has a business to run. We would rather publish a few we keep current than forty we abandon.
Stamps or points, and how to choose
Stamps suit frequency and a single hero item. Points suit varied baskets and higher spend. Getting this wrong is the most common early mistake.
In the worksGetting your first hundred regulars
What actually works at the counter in the first sixty days, including the bits that feel awkward to ask and the scripts that make them less so.
In the worksCommon questions
What customers need to download, what you need at the counter, who owns the customer list, and what happens if you stop.
Read the FAQOr just try it for sixty days.
Reading about loyalty is slower than running one. Your first sixty days cost nothing.