Repeat revenue calculator
How much repeat business are you leaving on the counter?
Four questions, about thirty seconds, and no email required. Every assumption behind the number is shown below it, and you can change any of them.
Your place
The assumptions, and how to change them
In your first 60 days
64
regulars carrying your card
Customers who joined and came back at least twice.
Show your working
Where these numbers come from.
A calculator that flatters you is worth nothing, because you will check it against your own till. Here is exactly what it does.
- 01Your weekly customers become a rough count of different people over 60 days, using how often someone of your type tends to come back. A cafe sees the same faces far more often than a barber does.
- 02A share of those people scan the QR and join. We assume 30 percent, which is deliberately below what a no-app, no-password join should achieve.
- 03Half of those who join come back at least twice, which is what makes them a regular. That gives you the headline number.
- 04Across a year, people holding a card visit about 15 percent more often. That extra frequency, multiplied by your average spend, is the revenue line.
- 05The rewards cost you something. We price that at 2 percent of what enrolled customers spend, and every card we build is designed to sit between one and three percent.
- 06Then we take off A$497 a year for HeyRegs, so the net figure is what actually lands.
Where the assumptions come from
That progress makes people visit more often
A field study of a cafe running a buy-ten-get-one-free card found customers bought coffee more frequently the closer they got to the reward, and the effect held in the real purchase data rather than only in a survey. It is the mechanism this whole product rests on, and it was tested on exactly this kind of card.
Kivetz, Urminsky & Zheng (2006). The Goal-Gradient Hypothesis Resurrected. Journal of Marketing Research, 43(1), 39–58.How big the lift is: 15 percent
McKinsey puts the annual revenue lift from top-performing loyalty programmes at 15 to 25 percent among members who redeem. We use 15, the bottom of that range, because a single-site independent is not running a top-performing enterprise programme.
McKinsey & Company. Next in loyalty: eight levers to turn customers into fans.What the rewards cost: 2 percent
Not a borrowed benchmark. Every card we build is designed to land between one and three percent effective reward cost, and the calculator uses the midpoint. If your card ever drifted outside that band we would redesign it.
HeyRegs card design rule, section 10.2 of our product spec.How many customers join: 30 percent
This one has no published benchmark we would stand behind. Wallet-based enrolment with no app and no password is new enough that the existing figures all describe something else, usually an app download or a paper card. Thirty percent is our own conservative estimate.
Estimate, not a source. We will replace it with a measured figure once enough merchants have run cards long enough to produce one.
What we do not have is our own data. HeyRegs is new. We have no merchant database to draw benchmarks from, and we are not going to dress up borrowed figures as if we did. Two of the four numbers above are sourced, one comes from our own card design rules, and one is an estimate we have labelled as an estimate.
As merchants run cards with us we will build that data, and this page will be updated with real figures when we have enough to be worth quoting. Until then the slider is there so you can substitute your own judgement for ours.
Worth finding out on your own numbers?
Your first 60 days are free, so the only thing you are risking is fifteen minutes.